Google Latitude News Digest


This week’s major news was, of course, the launch of Google Latitude, the GPS phone friend tracker, informs Pandia.com. This time Google is being fined hundreds of thousands of euros for allowing certain trademarked words to have advertisements run against them.

Ever wondered where your long-lost friend is? – ask Business-standard.com. Google will now offer you the answer. Google, which accounts for nearly 80 per cent of all online searches, launched a new service, Google Latitude, that lets cellphone users share their location with friends.

Google Latitude – a free and fabulous tracking service if you aren’t paranoid about privacy, says Itbusiness.ca. When you tried to invite your friends to join you on Google Latitude so you could give it a proper test run, most were too creeped out to click on the link. Many of them couldn’t believe you would voluntarily broadcast your whereabouts, updated constantly via BlackBerry Curve.

Latitude enables you to track friends, family, employees and so on — and vice-versa — in real time, says Computerworld.com. Whether this is a good thing (hey, you’ll always know where your buddy is in the stadium parking lot), or a preview of a corporate 1984.

The company hopes Latitude will help people find each other while out and about and to keep track of loved ones.


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